Hallo: Fiverr Launches First-Ever Foreign Language Site for German Buyers

Fiverr just launched a localized German website, de.fiverr.com.  This means that everything on Fiverr’s main website – the homepage, category pages, gig pages, order checkout, payment, and the resolution center – will be translated to German.  It’s the first time that Fiverr has enabled buyers to complete transactions in a non-English language environment. It’s also an incredible opportunity for affiliates to expand their audience and reach new potential buyers.

Why the German Market?

Germany’s potential for digital growth is huge.  For 2019, estimates show that the country’s digital sector grew an estimated 1.5% to €168.5 billion (194.2 billion USD). German spending on digital ads was estimated at €7.28 billion (8.59 billion USD), a nearly 10% increase over 2018.  There’s also similar growth in e-commerce.  

Plus, there’s a big push to improve Germany’s digital infrastructure, a move that could boost Germany’s GDP growth by 2.4% over the next decade. Where other countries like the U.S. have fully embracedPlus, there’s a big push to improve Germany’s digital infrastructure, a move that could boost Germany’s GDP growth by 2.4% over the next decade. Where other countries like the U.S. have fully embraced tech and digital advancements, Germany is just hitting its stride.

In response, more companies have turned to freelancers to lowercosts and stay competitive in the globalized economy.  And, with improved digital capabilities and platforms like Fiverr, more and more Germans are going into business for themselvesGermany’s total population has remained relatively unchanged for several years, but its number of freelancers is increasing. Today, there are an estimated 1.3 million self-employed Germansworking across a wide range of fields, from law and medicine to cultural occupations like writing and design.

On Fiverr, we’ve witnessed the impact of these major social and technologicalchanges.  We’ve seen a noticeable uptick in demand from German small and medium-sized enterprises (SMEs).  Last year, Fiverr’s traffic in Germany, on the English-speaking marketplace, doubled from Q2 to Q3.  Additionally, the number of German sellers increased by 76%, and and buyers spiked by 81%. With such high demand, launching the German marketplace was the next logical step.
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